CPA: Winners and Losers

Every advertiser is looking for a CPA deal these days. The cost-per-action model has become a popular buying strategy for many web advertisers. What it means is that publishers get paid not on how many times an ad is seen or even on how many times it's clicked, but according to how many people click on it and take action on the advertiser's site. The question for publishers is: Does this pricing model work for me?

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